From Design to Development: Redefining the brand positioning

Web design and Webflow development for ĒSEN that increased CKR by 520%.

Web design and Webflow development for ĒSEN that increased CKR by 520%.

Web design and Webflow development for ĒSEN that increased CKR by 520%.

Client

ĒSEN Inc.

Services

Web Design Webflow Development

Team

Jessica Chu (Brand Marketing) Vicky Li (Visual Designer)

Date

March 2022

Dashboard Sidebar Close Up
Dashboard Sidebar Close Up
Dashboard Sidebar Close Up

In 2022, as ĒSEN's business had undergone continuous pivoting and expansion, it had become evident that the website had fallen behind in terms of updating. To define and strengthen the strategic approaches to the market, I collaborated with the Brand Marketing Team to evaluate the company's values and positioning. The project aimed to develop new brand guidelines and realign the website's structure with the current and upcoming business models, ensuring that future iterations would not disrupt its functionality. Throughout a series of iterations, I not only designed multiple business sites for the company, clinic, and healthcare services, but also constructed a media site using Webflow's CMS feature, specifically for ĒSEN's medical content.

Full Dashboard
Full Dashboard
Full Dashboard
Extracted currency modules
Extracted currency modules
Extracted currency modules
Full Dashboard with Sidebar
Full Dashboard with Sidebar
Full Dashboard with Sidebar

The new website resulted in a 520% increase in clickthrough rate. During the project, I primarily used Figma to design the desktop version of the website and iterate based on stakeholder feedback. Once the design and content were finalised, I transitioned to Webflow to continue the design and development process for all versions of the website, including desktop, tablet, and mobile. Since the website was migrated from WordPress to Webflow, the development process also involved redefining URLs and implementing redirections. However, due to technical issues encountered in Webflow, we were unable to secure 100% of the original traffic from the old site. The traffic gradually returned after a few months.

Built with Framer from Taipei, Taiwan

Built with Framer from Taipei, Taiwan

Built with Framer from Taipei, Taiwan